March 17, 2026
HWWA Consulting Launches Benefits Buddy: A Smarter Employee Benefits Platform Built for Small Businesses

After years of working directly with employers and their employees, HWWA Consulting has launched Benefits Buddy, an employee benefits administration platform designed to help small businesses and HR professionals communicate, manage, and deliver their benefits packages with clarity and confidence.
The Problem Benefits Buddy Was Built to Solve
For many employees across the UK, the benefits their employer provides might as well not exist. Not because those benefits aren't valuable, and not because someone hasn’t tried to explain them clearly. Over time people forget the detail, new employees join and the important details fade once the induction / onboarding meeting is over and ongoing promotion is difficult and poor.
The team at HWWA Consulting has spent years delivering face-to-face sessions, one to one meetings, and online webinars with employers and their workforces.
Feedback has regularly been that employees simply didn't know much detail of what they were being offered, with comments being along the lines of, “I didn’t know we had that”. Employees often don’t feel confident that they understand pensions, have miss-understandings about how their private medical insurance works. Mental health support they didn’t realise was there when they needed it, probate, bereavement support and wellbeing programmes they'd never heard of.
That insight which has been built over years on the ground with real businesses and their employees, is exactly what drove the creation of Benefits Buddy.
What Is Benefits Buddy?
Benefits Buddy is an employee benefits administration platform for small businesses, payroll, and HR professionals in the UK. Unlike many tools in this space that focus primarily on employee discounts and low cost perks, Benefits Buddy puts communication and understanding at its core.
Whilst it is a separate business and platform from HWWA Consulting, it benefits from having been built by employee benefits specialists, not technology companies who have recently discovered the sector. That distinction matters. Every feature has been shaped by real experience of what employers and employees actually need.
Benefits Buddy helps businesses to:
- Communicate benefits clearly so employees actually understand what they have access to
- Organise and manage employee benefits records in a straightforward, accessible way
- Reduce the administrative burden on HR teams and business owners
- Give employees the confidence to use the benefits being provided
“We didn’t set out to reinvent benefits, we just wanted to fix what was broken. Employees deserve to actually understand and use their benefits, and employers deserve a platform that makes communication effortless and the organisation of their records straightforward. Benefits Buddy is that better way.”
— William Annison, Founder, BenefitsBuddy Ltd
Built on Years of Real-World Experience
Benefits Buddy has been founded by the team behind HWWA Consulting, an established employee benefits consultancy with a long track record of supporting UK employers. That heritage gives Benefits Buddy something that newer entrants to this market simply cannot replicate: a deep, genuine understanding of the challenges businesses face when trying to get the most from their benefits spend.
HWWA Consulting continues to operate independently, offering bespoke consultancy services for employers who want expert, personalised guidance on their employee benefits strategy.
Benefits Buddy can be bought as a separate standalone product, with no requirement to use HWWA Consulting, but extends expert employee benefits knowledge into a scalable platform, making it accessible to small businesses who may not have a dedicated HR team or the budget for a fully managed consultancy service.
Who Is Benefits Buddy For?
Benefits Buddy has been designed with small and medium-sized businesses in mind, the kind of organisations where the HR function might sit with one person wearing several hats, or where the business owner themselves is responsible for people management.
If you're an HR professional or business owner who knows your employees deserve better access to their benefits, but you don't have the time or resource to constantly manage that communication manually, Benefits Buddy has been built for you.
About BenefitsBuddy Ltd
Benefits Buddy Ltd is a UK-based employee benefits administration platform designed for small businesses and HR professionals. Founded by employee benefits specialists with extensive experience in the sector, Benefits Buddy helps employers communicate their benefits clearly, manage records efficiently, and ensure employees genuinely understand and use what they are offered.
About HWWA Consulting
HWWA Consulting is an established employee benefits consultancy based in the UK, with a long track record of supporting employers in creating and communicating meaningful benefits packages.
